THE BUSINESS BREW: Strategies for Cody’s Retail and Tourism Businesses
Keeping up with changing trends is a must if you want your small business to thrive—especially in the fast-paced world of retail and tourism. A little creativity, some innovation, and putting your customers first can help you stand out. Ready to make 2025 your best year yet? Here are three marketing strategies to focus on:
1. Make the Experience Seamless
Today’s customers expect everything to flow smoothly between your website, store, and social media. Whether they’re browsing online, shopping in person, or messaging you on Instagram, everything should feel connected. Sync your platforms so your branding, messaging, and services are all in line. Features like buy-online-pick-up-in-store (BOPIS), real-time inventory tracking, and hassle-free returns? These have become the new standard! Nail the seamless experience, and you’ll build trust and keep customers coming back again and again.
Need someone to help create this seamless process and branding?
Contact me and we’ll brainstorm what will work best for your business.
2. Level Up Your Digital Marketing
Let’s face it—digital marketing is where the action’s at. Platforms like Facebook, Instagram, and LinkedIn are goldmines for connecting with your audience. Create content that speaks to them, and if you can, partner with influencers who align with your brand and target market. Don’t forget to use data from past campaigns to tweak your strategy—this helps make sure your ads and posts hit the mark. The goal? Show up where your customers are spending their time and keep it real.
Need help reading the data? We can work together to set the KPIs (Key Performance Indicators) that matter and help to achieve your goals.
3. Focus on Building Loyalty
Loyalty is about way more than discounts. It’s about making your customers feel like they matter. Offer personalized deals, share fun content like travel tips or styling advice, and encourage reviews and feedback to build a sense of community. Hosting special events, creating curated packages, or launching exclusive products are great ways to leave a lasting impression.
Wondering how to best connect with your customers? Let’s strategize to create your brand and buyer personas and curate your messaging, promotions, and loyalty programs that give the most value.
Small businesses here in Cody are the heartbeat of our community. With a little effort and a lot of authenticity, 2025 could be your biggest year yet! Get this FREE Strategy Checklist I made just for retail and tourism businesses!
Missy Burns
Owner of MB Creative
Marketing and Editing Manager for Cody Journal
Missy Burns is a passionate marketing strategist who loves helping small businesses not just get by, but really thrive. She’s great at building strong brands, streamlining operations, and driving long-term growth. With her hands-on style and deep understanding of the challenges small businesses deal with, Missy is the go-to partner to help you stand out and succeed in a competitive market.
This article is proudly sponsored by Cody Calendar advertisers
