How Cody Businesses Can Make 2025 Their Best Year

Jan 3, 2025

Cody, Wyoming has an incredible, supportive business community, but many small businesses haven’t fully tapped into its potential. With a strong reliance on tourism, a solid marketing strategy is essential. To stand out, businesses need to attract both tourists and locals by leveraging the community and available resources. A smart plan can drive long-term success in this competitive, visitor-driven market.

As a small business owner in Cody, setting aside time to plan your Q1 marketing strategy could dramatically boost your chances of success—by as much as 313%! Planning ahead helps you stay organized, save time, and make the most of every opportunity in the new year. A well-thought-out content calendar can help you connect with customers in meaningful ways and position your business for serious growth. If this sounds overwhelming, don’t worry—MB Creative is here to help you every step of the way. Let’s break it down together:

1. Map Out Key Dates and Promotions

Think about holidays, local events, and sales milestones that align with your goals. Valentine’s Day could inspire love-themed promotions, or winter events might bring visitors eager to shop local. These moments are golden opportunities to connect with your audience! By working with me as your marketing coach, we can brainstorm creative ways to tie these events into your marketing for maximum impact.

2. Bring Your Content to Life

What gets your customers excited? Whether it’s blog posts, social media updates, email newsletters, or collaborations with other local businesses, your content should align with those key dates. Let’s craft ideas that grab attention and create buzz for your brand! I specialize in brand strategy and can help you define your voice so your messaging consistently attracts the customers you want.

3. Stay Consistent with Scheduling

Consistency is key! Use scheduling tools to organize your content while keeping it manageable. It’s better to post regularly than to burn out trying to do too much. A steady, realistic approach keeps your brand top-of-mind without adding stress. I can help you set up or even manage systems like workflows, CRMs, and social media tools so you can focus on running your business while staying on track.
Getting organized now not only helps you hit the ground running in Q1, but it also sets the tone for long-term momentum and growth. With a clear plan in place, you’ll outshine the competition and start the year strong.

Feeling overwhelmed? You’re not alone. Expert guidance can make all the difference. At MB Creative, I’ll help refine your ideas, craft a tailored strategy, and ensure your marketing delivers. From planning your content calendar to identifying growth opportunities and aligning promotions with key events, I’m here to help you succeed.

[This article was first published on MBCreative.]

Missy Burns
Owner of MB Creative
Marketing and Editing Manager for Cody Journal

Missy Burns is a passionate marketing strategist who loves helping small businesses not just get by, but really thrive. She’s great at building strong brands, streamlining operations, and driving long-term growth. With her hands-on style and deep understanding of the challenges small businesses deal with, Missy is the go-to partner to help you stand out and succeed in a competitive market.

This article is proudly sponsored by Cody Calendar advertisers