From Creative Block to Authentic Connection
In a town where western lifestyles meets modern business growth, many Cody business owners find themselves caught between maintaining daily operations and keeping up with content creation for digital marketing. Here’s the good news: authentic content creation doesn’t have to be overwhelming.
Consider an outdoor gear shop, for example, that had transformed its digital marketing outlook on social media from basic product photos to engaging stories about Yellowstone adventures and exciting fishing expeditions. The shift was simple: they stopped selling gear and started sharing experiences.
For Cody businesses, authentic content creation starts with understanding your unique role in our community. Are you preserving architectural heritage through your historic hotel? Supplying generations of ranchers? Introducing first-time visitors to our western way of life? Your content should reflect these values.
Think about your audience—whether they’re local families, summer tourists, or winter sports enthusiasts. Then, establish three main content themes to implement in your digital marketing. A restaurant might showcase daily specials, spotlight local suppliers, and share Cody food traditions. A downtown gift shop could feature Wyoming artisans, share product stories, and highlight local events.
Make content creation manageable by:
- Using slower seasons to batch-create photos and write several posts
- Turning customer experiences into content—like the guest ranch that features visitor trail riding stories
- Planning around Cody’s seasonal rhythm while leaving room for spontaneous moments
- Repurposing content across platforms—one story can become multiple posts
Remember: authenticity matters more than perfection in our tight-knit community. Share your business’s real moments, from renovation challenges to celebration of busy days. When you’re stuck, turn to fellow community members for inspiration. After all, every Cody business contributes to our town’s larger story.
Still need help implementing the creative aspect of marketing? Let’s chat. I can help you create a plan and even implement it for you so you can continue being the superstar that you are.
This article is adapted from it’s original source from MB Creative – Read the full blog here.
Missy Burns
Owner of MB Creative
Marketing Strategist and Social Media Manager for Cody Journal
Missy Burns is a passionate marketing strategist who loves helping small businesses not just get by, but really thrive. She’s great at building strong brands, streamlining operations, and driving long-term growth. With her hands-on style and deep understanding of the challenges small businesses deal with, Missy is the go-to partner to help you stand out and succeed in a competitive market.